The checklist, whichever way you go

These apply to every option above. If your tool doesn't let you do one of them, that's worth knowing before you translate fifty pages. - Start with the pages customers act on. Home, services or menu, prices, contact. Translate the blog later, or only the posts that matter in that market. - Translate the search title and description, not only the page. They're what people see on Google before they click. An English snippet on a German results page gets skipped. - Use hreflang tags. They tell Google that /de-de/preise and /pricing are the same page in two languages, so it shows each searcher the right one and doesn't treat them as duplicates. - Make the language switcher go to the same page. A visitor on your French prices page who switches to English should land on the English prices page, not your homepage. - Don't publish half a language. A page with no translation yet should be missing from that language, not shown with a broken link or a machine draft nobody read. - Have a native speaker read the first pages. You only need to do it thoroughly once; after that you'll know which kinds of mistakes your tool makes. - Check link previews. Share a translated page in a chat and look at the preview card. If the title is still in English, so is your metadata.